To empower individuals to make healthier choices to reduce their sweetened foods and drinks intake!
With 2 out of every 3 Australians overweight, Too much sugar in the diet can contribute to health problems like obesity and tooth decay and one of the biggest culprits is sugary drinks.
We're now seeing a shift as many foods are labelled "sugar-free" or "no sugar added" and have sugar substitutes in them. You might see these names on the ingredient list: erythritol, maltitol, mannitol, sorbitol, xylitol, and Isomalt. They've no nutritional benefit and only keep that desire for intense sweet things alive.
According to the World Health Organisation we're replacing sugar with sweetener in junk foods and now calling it healthy.
We know with our work with Monash University that sweeteners in fact can have a negative impact on your gut.
We've decided to stay away from sweeteners as not enough studies have been completed to confirm what impact they can have.
We think a hint of sugar is a better option.
Transparency is a key of what Freed stands for and why we're certified organic.
A product's being labelled 'organic' does not mean it has been through the same rigorous assessment as a certified organic equivalent. Currently, in Australia, there is no regulation for the term 'organic'. Due to our nation's lack of domestic law, you might find products with as little as 2% organic ingredients with an organic claim on their labelling.
Australian Certified Organic products have been tested and approved by the ACO certification body, guaranteeing organic integrity.
They are free from human-made fertilisers, chemicals, pesticides, growth regulators, and GMOs, meaning they're all natural and don't use preservatives.
Doing things Better!
There's a cynic in all of us; for us, it was essential to be transparent in everything we do
We source our black tea leaves from Fair Trade Certified™ and certified organic tea gardens in Assam, India. Our Supplier has their own Non Profit organisation to work closely with the tea farmers on projects and education on sanitation, wildlife conservation, climate change and sustainability.
Supporting our local community is essential to us, whether it's donating our drinks to those who need them or supporting local artists, creatives, and local charities.