For me, this journey began with my childhood experiences and my Mum's conscious efforts to limit our sugar intake. Soft drinks were strictly off-limits, but as the popularity of sugar-free alternatives grew, we were allowed to indulge in them. Little did we know that these seemingly healthier options were not as great as they seemed, leading to an insatiable craving for more and more sweet things.

Tea, a staple in many households with baby boomer parents like mine, was always present. The phrase "how 'bout a cuppa?" became synonymous with comfort and familiarity.

These experiences made me question the products we consume and the marketing spin that often
accompanies them. Are they truly healthy, or are we being manipulated into believing so? This trend continues today, with the rise of natural sweeteners replacing artificial alternatives, accompanied by claims of improved health benefits.

My mission has always been to encourage people to think about what they put into their bodies and how it affects their physical and mental states. I firmly believe that our food choices play a significant role in how we feel, think, and ultimately, our overall well-being.