For me, this journey began with my childhood experiences and my Mum's conscious efforts to limit our sugar intake. Soft drinks were strictly off-limits, but as the popularity of sugar-free alternatives grew, we were allowed to indulge in them. Little did we know that these seemingly healthier options were not as great as they seemed, leading to an insatiable craving for more and more sweet things.
Tea, a staple in many households with baby boomer parents like mine, was always present. The phrase "how 'bout a cuppa?" became synonymous with comfort and familiarity.
However, illness cast a dark shadow over my family, and in 2017, my Mum lost her battle with breast and ovarian cancer. This devastating event brought health and wellness to the forefront of my mind.
My sister's struggle with Irritable Bowel Syndrome (IBS) from her teenage years further highlighted
the connection between physical health and mental well-being. The challenges she faced when dining out with dietary restrictions shed light on the importance of mindful consumption and the impact it has on our overall quality of life.
These experiences made me question the products we consume and the marketing spin that often
accompanies them. Are they truly healthy, or are we being manipulated into believing so? This trend continues today, with the rise of natural sweeteners replacing artificial alternatives, accompanied by claims of improved health benefits.
My mission has always been to encourage people to think about what they put into their bodies and how it affects their physical and mental states. I firmly believe that our food choices play a significant role in how we feel, think, and ultimately, our overall well-being.
And so in 2021 Freed was born—a mantra, a vibe, a mentality. It means something different to each individual who embraces it. For some, it's about breaking free from harmful habits. For others, it's pursuing their passions or creating something new and unique. Personally, it represents my longing for a different lifestyle, an escape from the ordinary.